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Media + AI News

Forget pre-testing. The future of Advertising might be the self-improving Ad. Thanks AI.

Forget pre-testing. The future of Advertising might be the self-improving Ad. Thanks AI.

Forget pre-testing. The future of Advertising might be the self-improving Ad. Thanks AI.

Joshua J Smith

5 days ago4 min read

AI and Journalism: What Gets Faster… and What Gets Lost

AI and Journalism: What Gets Faster… and What Gets Lost

AI and Journalism: What Gets Faster… and What Gets Lost

Joshua J Smith

Mar 314 min read

AI tools and agentic workflows illustration showing the shift from simple prompt-based AI use to fully integrated, tool-enabled artificial intelligence systems. The split-screen visual represents how AI in media and communication evolves when connected to file systems, browsers, productivity apps, and real-time data sources. Highlights the central idea that AI capability is defined not by the model alone, but by the tools and systems it can access, reflecting emerging practices in public relations, advertising, journalism, and digital content creation.

AI tools and agentic workflows illustration showing the shift from simple prompt-based AI use to fully integrated, tool-enabled artificial intelligence systems. The split-screen visual represents how AI in media and communication evolves when connected to file systems, browsers, productivity apps, and real-time data sources. Highlights the central idea that AI capability is defined not by the model alone, but by the tools and systems it can access, reflecting emerging practices in public relations, advertising, journalism, and digital content creation.

Stop Asking "Which AI?" — Start Asking "What Tools Did You Give It?"

Media + AI

Mar 222 min read

What is AI Reading?...and Why It Matters in Public Relations

What is AI Reading?...and Why It Matters in Public Relations

What is AI Reading?...and Why It Matters in Public Relations

Joshua J Smith

Mar 123 min read

Designing Intelligence: Automating Research Workflows with AI

Designing Intelligence: Automating Research Workflows with AI

Designing Intelligence: Automating Research Workflows with AI

Joshua J Smith

Feb 273 min read

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