Industry Trends and Insights

Tracks major developments, emerging trends, and shifts in how AI is used across industries. Includes analysis of platform changes, audience behavior, and evolving best practices. This category helps readers stay informed and anticipate where AI and media are headed next.

A young male student sits at a wooden desk in a dimly lit library, holding a notebook and a pen. In front of him, a sleek, dark AI device projects a glowing, holographic network of interconnected icons—including a human brain, a globe, data charts, and atoms. He looks thoughtfully at the floating blue and gold graphics, pointing a finger toward the hologram as if interacting with his personal AI tutor. In the background, bookshelves and another student with a tablet are softly blurred.

If AI Knows Everything, Why Learn Anything?

For human history, knowledge was scarce. The internet made it abundant, and now AI is making expertise available on demand. If a chatbot can answer hard math questions or write in-depth reports, why spend years learning to do it yourself? Because learning isn't just about collecting facts. It's about judgment and pattern recognition. In a world where answers are cheap, good questions become priceless. The future belongs to those who know what to do with what they know.

Scott F Sherman

7 hours ago2 min read

A person wears VR goggles, interacting with a "Factory Farming" menu in a pig farm. The scene is dark with a digital interface.

How AI Is Transforming Animal Advocacy Documentaries

Artificial intelligence is beginning to reshape documentary filmmaking, including the future of animal advocacy media. From AI-assisted editing to adaptive storytelling and personalized messaging, emerging technologies could change how advocacy films persuade audiences. This post explores the promise, risks, ethics, and communication challenges of using AI in documentaries focused on animal welfare and social change.

Media + AI

May 193 min read

Abstract, glitch-style collage showing a person holding a stack of papers, overlaid with distorted stripes and a horizontal band of digital visuals including charts, color blocks, and AI-like data graphics, symbolizing the intersection of traditional work and emerging technology.

Get Up and Get Out: Educating for an AI-Driven World

AI is reshaping the future of work, and students feel it. As headlines warn of disappearing entry-level jobs, educators must respond. This post argues that success will belong to those who use AI strategically, not fear it, and calls on academia to get out of the classroom, align with industry, and prepare students to thrive alongside AI, not compete against it.

Media + AI

Apr 143 min read

AI tools and agentic workflows illustration showing the shift from simple prompt-based AI use to fully integrated, tool-enabled artificial intelligence systems. The split-screen visual represents how AI in media and communication evolves when connected to file systems, browsers, productivity apps, and real-time data sources. Highlights the central idea that AI capability is defined not by the model alone, but by the tools and systems it can access, reflecting emerging practices in public relations, advertising, journalism, and digital content creation.

Stop Asking "Which AI?" — Start Asking "What Tools Did You Give It?"

Most people ask which AI tool to use, but the real shift is not ChatGPT vs Claude. It is about AI tools and workflows. When AI connects to file systems, browsers, and productivity apps, it moves beyond prompts into execution. This post explores agentic AI, tool-enabled workflows, and how AI is transforming media, public relations, and digital communication.

Media + AI

Mar 222 min read

What is AI Reading?...and Why It Matters in Public Relations

Public relations professionals are beginning to notice a shift in how audiences discover information online. When one client saw a drop in Google traffic, a deeper analysis revealed something unexpected: visitors were arriving through links from AI tools like ChatGPT and Claude. As large language models become a new interface for search, traditional SEO metrics may no longer tell the full story. Understanding what AI reads and cites may soon be essential for modern PR strateg

Joshua J Smith

Mar 123 min read