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Industry Trends and Insights
Tracks major developments, emerging trends, and shifts in how AI is used across industries. Includes analysis of platform changes, audience behavior, and evolving best practices. This category helps readers stay informed and anticipate where AI and media are headed next.


Get Up and Get Out: Educating for an AI-Driven World
AI is reshaping the future of work, and students feel it. As headlines warn of disappearing entry-level jobs, educators must respond. This post argues that success will belong to those who use AI strategically, not fear it, and calls on academia to get out of the classroom, align with industry, and prepare students to thrive alongside AI, not compete against it.

Media + AI
7 days ago3 min read


Stop Asking "Which AI?" — Start Asking "What Tools Did You Give It?"
Most people ask which AI tool to use, but the real shift is not ChatGPT vs Claude. It is about AI tools and workflows. When AI connects to file systems, browsers, and productivity apps, it moves beyond prompts into execution. This post explores agentic AI, tool-enabled workflows, and how AI is transforming media, public relations, and digital communication.

Media + AI
Mar 222 min read


What is AI Reading?...and Why It Matters in Public Relations
Public relations professionals are beginning to notice a shift in how audiences discover information online. When one client saw a drop in Google traffic, a deeper analysis revealed something unexpected: visitors were arriving through links from AI tools like ChatGPT and Claude. As large language models become a new interface for search, traditional SEO metrics may no longer tell the full story. Understanding what AI reads and cites may soon be essential for modern PR strateg
Joshua J Smith
Mar 123 min read
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