Media + AI Initiative Updates

Highlights news, events, programs, and opportunities connected to the Media + AI Initiative. Includes updates on research, partnerships, workshops, and community engagement. This category serves as the central hub for staying connected to initiative activities and impact.

AI tools and agentic workflows illustration showing the shift from simple prompt-based AI use to fully integrated, tool-enabled artificial intelligence systems. The split-screen visual represents how AI in media and communication evolves when connected to file systems, browsers, productivity apps, and real-time data sources. Highlights the central idea that AI capability is defined not by the model alone, but by the tools and systems it can access, reflecting emerging practices in public relations, advertising, journalism, and digital content creation.

Stop Asking "Which AI?" — Start Asking "What Tools Did You Give It?"

Most people ask which AI tool to use, but the real shift is not ChatGPT vs Claude. It is about AI tools and workflows. When AI connects to file systems, browsers, and productivity apps, it moves beyond prompts into execution. This post explores agentic AI, tool-enabled workflows, and how AI is transforming media, public relations, and digital communication.

Media + AI

Mar 222 min read