Prompting and Applied AI Skills

Focuses on developing effective prompting techniques and applied AI skills for real-world use. This category helps users improve output quality, think strategically about inputs, and build repeatable processes for communication, research, and creative work using AI systems.

AI tools and agentic workflows illustration showing the shift from simple prompt-based AI use to fully integrated, tool-enabled artificial intelligence systems. The split-screen visual represents how AI in media and communication evolves when connected to file systems, browsers, productivity apps, and real-time data sources. Highlights the central idea that AI capability is defined not by the model alone, but by the tools and systems it can access, reflecting emerging practices in public relations, advertising, journalism, and digital content creation.

Stop Asking "Which AI?" — Start Asking "What Tools Did You Give It?"

Most people ask which AI tool to use, but the real shift is not ChatGPT vs Claude. It is about AI tools and workflows. When AI connects to file systems, browsers, and productivity apps, it moves beyond prompts into execution. This post explores agentic AI, tool-enabled workflows, and how AI is transforming media, public relations, and digital communication.

Media + AI

Mar 222 min read

What is AI Reading?...and Why It Matters in Public Relations

Public relations professionals are beginning to notice a shift in how audiences discover information online. When one client saw a drop in Google traffic, a deeper analysis revealed something unexpected: visitors were arriving through links from AI tools like ChatGPT and Claude. As large language models become a new interface for search, traditional SEO metrics may no longer tell the full story. Understanding what AI reads and cites may soon be essential for modern PR strateg

Joshua J Smith

Mar 123 min read

Designing Intelligence: Automating Research Workflows with AI

We spend a great deal of time talking about AI as a content generator. That is just one interesting use case. The more transformative application is infrastructure, and building workflows that help automate content generation. These tools allows us to design systems that continuously collect, structure, and surface information without daily manual intervention. Instead of reacting to information, we build pipelines that monitor it. The idea is simple. Identify something worth

Joshua J Smith

Feb 273 min read