AI in Public Relations

Focuses on how AI is redefining public relations, branding, and marketing strategy. Topics include media relations, audience targeting, content automation, and performance analytics. This category helps professionals understand how to integrate AI into campaigns, measure impact, and adapt to changing search behaviors and platform dynamics.

What is AI Reading?...and Why It Matters in Public Relations

Public relations professionals are beginning to notice a shift in how audiences discover information online. When one client saw a drop in Google traffic, a deeper analysis revealed something unexpected: visitors were arriving through links from AI tools like ChatGPT and Claude. As large language models become a new interface for search, traditional SEO metrics may no longer tell the full story. Understanding what AI reads and cites may soon be essential for modern PR strateg

Joshua J Smith

Mar 123 min read